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2026 curriculum preview · Proposed live programmes; cohort dates, fees and teaching assignments are being finalised.
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AI for Marketing & Sales

Create better campaigns and sales workflows, then prove their impact.

12 weeks48 live hoursCapstone + live defence

YOUR LEARNING JOURNEY

From understanding
to application.

Curriculum 2026.09Reviewed 2026-09-07
01
WEEKS 1–2 · 8 LIVE HOURS

Customer evidence and research

  • First-party data and consent
  • AI-assisted research with source checks
  • Segmentation and customer interviews
  • Synthetic personas and their limits
Your practical output

Build a cited customer insight brief using a permitted dataset.

Submit the working artefact and a short evidence note; discuss feedback in the live clinic.
02
WEEKS 3–4 · 8 LIVE HOURS

Multimodal content studio

  • Copy, images, audio and video workflows
  • Brand voice and reusable context
  • Rights, provenance and disclosure
  • Human creative review
Your practical output

Produce a multi-format campaign with a documented review trail.

Submit the working artefact and a short evidence note; discuss feedback in the live clinic.
03
WEEKS 5–6 · 8 LIVE HOURS

Search, discovery and measurement

  • Search intent and helpful content
  • AI search visibility and evidence limits
  • Analytics and conversion quality
  • Avoiding fabricated citations and ranking promises
Your practical output

Audit discoverability and define a measurable content experiment.

Submit the working artefact and a short evidence note; discuss feedback in the live clinic.
04
WEEKS 7–8 · 8 LIVE HOURS

Sales and service assistants

  • Grounded product knowledge
  • CRM summarisation and follow-up drafts
  • Lead routing and supervised actions
  • Multilingual quality and escalation
Your practical output

Build a sales-support workflow with approved source material.

Submit the working artefact and a short evidence note; discuss feedback in the live clinic.
05
WEEKS 9–10 · 8 LIVE HOURS

Experimentation and commercial value

  • A/B tests and incrementality
  • Attribution limitations
  • Lead scoring and data leakage
  • CAC, conversion quality and unit economics
Your practical output

Create a campaign evaluation dashboard with a holdout design.

Submit the working artefact and a short evidence note; discuss feedback in the live clinic.
06
WEEKS 11–12 · 8 LIVE HOURS

Campaign lab and live defence

  • Approval-based automation
  • Privacy and brand safety tests
  • Error analysis and iteration
  • Rollout and team enablement
Your practical output

Defend a complete campaign and sales workflow against baseline results.

Submit the working artefact and a short evidence note; discuss feedback in the live clinic.